About Us

a JEWELER you can trust

founder

About us

Well first things first my name is Alexander Gattas and my passion is to help my customers create and design their very own timeless jewelry pieces. Before we jump into that let me explain how my passion has developed into what you have seen throughout our site. You can almost say that the jewelry business is a part of my DNA, I represent four generations in the business first it was my great grandfather back in Cuba who claimed a stake in the jewelry market. Then my grandfather who migrated in 1979 escaped communism, in order to find capitalism. He came to the U.S. with nothing, starting from the ground up manufacturing and wholesaling baby bracelets.

Get Started

But it didn't stop there my father decided to take it up a notch. He wanted to open a store front, and so he did his very own store in Brooklyn. This happened in 1997, I was 6 years old. I still remember my father allowing me and my siblings to get messy painting the walls all white for the grand opening.

Fast forward several years later I was only 11 years old and ambitious, wanting to learn the business. So, I started learning the basics after school. I was polishing jewelry handing out flyers; making sure I threw out the trash, swept, and mopped.

Let's speed this up further at the age of 18 I was managing the store full time with five employees while attending College in order to receive my bachelor’s degree in Business Management, my father at the time was involved in a clothing store he created.

After being in a store front for so long and seeing the change in the market, I took notice to customer's already knowing what they envisioned. They didn’t want to look at the merchandise we already had. It was hard to sell something you don't have in inventory because it only exists in your customer's mind.

For me it was easier to be creative and help them develop a design by offering a selection of price points that accommodated what they felt comfortable spending. This is when my mind shifted in starting my own business (H.I.T. JEWELS) by making a direct connection with you, yes you the one reading this. I want to bring you along the process just as I do with every customer. I want you to create an understanding of how your very own future design could be made.

Custom Jeweler You Can Trust

The Mission

Our mission is to help anyone create, customize, and develop their own design from beginning to end. Using our best quality for your best price

The Vision

To be the best custom jewelry designer at a price that everyone could afford. Successes in every area of life is a gift that is imagined in your mind first and given to you by God after, faith is our vision.

Core Values

  • HONESTY in all that we do.
  • INTEGRITY with no conscious of gains.
  • TRUST measured by you.